BUSINESS MYTHS

BUSINESS MYTHS

Why does someone go into business for themselves in the first place? Sometimes out of necessity, for instance, when they’ve lost their job and can’t find another one because of economic downturn, their age, or, their lack of marketable skill sets. But I believe most...
What’s in a name?

What’s in a name?

BRANDING If you are reading this, probably you are an entrepreneur, looking to get into a business, or already a business owner considering a new business or expanding your existing business. One of the key components is branding, but most small businesses pay little...